Jack Bauer's Next Mission: Fighting Global Warming
...One of the latest initiatives: Cool Change, Fox's company-wide program to reduce the network's impact on global warming. As part of that effort, the seventh season of "24" will take steps to reduce and offset the carbon emissions from the show's production, with the goal of having the season finale be entirely carbon-neutral.
It may sound like a publicity stunt, but Fox spokesman Chris Anderson says the network isn't after bigger ratings. "We are publicizing '24's' commitment to climate change for two reasons and two reasons only: to inspire the public to take global warming seriously and hopefully to motivate other studios to make changes to their production practices as well," he says.
...The "24" page at Fox.com now features energy conservation tips and a public service announcement about global warming featuring Kiefer Sutherland; more information will be posted when the show airs in January. Plus, climate change will be incorporated into the series' plot (which just might scare some viewers into taking action).
THIS, is their solution for improving upon last season's drudgery?!