Jack in the Box Ads Called Misleading
The parent company of the Carl's Jr. and Hardee's fast food chains sued rival Jack In The Box Inc. on Friday to stop TV ads that it says suggest Carl's Jr. and Hardee's use cow anus to make Angus beef hamburgers.
CKE Restaurants Inc. sued Jack In The Box in U.S. District Court on Friday over an ad in which executives laugh hysterically at the word "Angus" and another where the chain's pingpong ball-headed mascot, Jack, is asked to point to a diagram of a cow and show where Angus meat comes from.
"I'd rather not," the pointy-nosed Jack replies.
The employee asking the question traces a circle in the air with his pen while pronouncing the word Angus.
CKE claims the ads create the misleading impression that Jack In The Box's new 100 percent sirloin burgers use a better quality of meat than the Angus beef used by Carl's Jr. and Hardee's. CKE claims the spots confuse consumers by comparing sirloin, a cut of meat found on all cattle, with Angus, which is a breed of cattle.