Even though they didn't win the Super Bowl, the New England Patriots will still be champions in several countries around the world.
Before major NFL events, like the Super Bowl, participating teams often pre-print victory apparel. The winning team sells its items right away, but the losing team is left with large quantities of merchandise that cannot be sold.
In this case, World Vision is partnering with the NFL and Reebok to help children in need receive the treasure of new clothing. Instead of throwing it away, the losing team's pre-printed victory apparel will bring joy to children in need around the world.
There is a whole generation of poor children out there who have received nice new clothes, but think the Patriots are undefeated World Champions!